About Us
Twin sisters Claire and Sarah Ellington have lived and breathed fashion their entire lives. Growing up with a shared love for fabrics, style and craftsmanship, they followed their passion into formal studies in Fashion Design & Technology and Apparel & Product Development.
After gaining experience in the Australian fashion industry, they felt the urge to create something of their own — a boutique that represents quality, warm service and a truly personal approach.
18 years ago, they took that step, and their store has been growing ever since, shaped by dedication, creativity and thousands of happy customers.
Why We Started This Boutique
Claire and Sarah never wanted to build just a store — they wanted to build an experience.
A place where:
- Customers feel genuinely valued
- Quality matters more than fast trends
- Service feels personal, not automated
- And fashion is curated with intention
From the beginning, their mission has been simple:
to offer pieces that help women feel confident, comfortable and beautifully themselves.
Our Boutique in Australia
Their boutique reflects everything they stand for — calm, simplicity and thoughtful design.
Every collection is handpicked, every detail intentional, always with the customer in mind.
A Personal Approach to Fashion
For 18 years, Claire and Sarah have kept one thing at the centre of everything:
people.
They take pride in:
- Building real, long-term relationships
- Offering honest, personalised advice
- Staying ahead of new trends
- And keeping every interaction warm and genuine
Their customers know them not just for the clothes — but for the care they bring to every order, every question, every moment.
18 Years of Trust, Quality & Community
Reaching 18 years in business is something Claire and Sarah are incredibly proud of.
Over nearly two decades, they’ve been part of:
- Thousands of customer journeys
- Beautiful seasonal collections
- Exciting creative collaborations
- And a growing community built on trust
What hasn't changed is their dedication to quality, kindness and authenticity — values that shaped their business from the beginning.
What We Stand For
At the heart of everything we do, Claire & Sarah believe in:
- Quality first
- Personal service
- Honest, thoughtful styling
- Carefully selected pieces that last
- A warm, welcoming experience for everyone
Thank You for Being Here
Whether you're discovering us for the first time or have been with us for years, Claire and Sarah are grateful for every person who becomes part of their story.
They look forward to many more years of creating beautiful collections and offering service that feels truly personal.